I'm donut ? is now open in NYC, our first location outside of Japan. Our signature nama donuts are airy, melt-in-your-mouth delights that are soft and light. Nama means "fresh" or "raw" in Japanese. The meticulously handcrafted brioche-style dough is made with a proprietary blend of quality ingredients. We offer sweet and savory donuts, equally delicious at breakfast, lunch, dinner or late night.