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    American

    Merchant

    121 South Pinckney St

    Madison, WI 53703


    Orders through Toast are commission free and go directly to this restaurant


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    Hours

    Directions

    Gift Cards

    RETAIL
    SNACKS
    SOUP & SALAD
    ENTREES
    SIDES
    DESSERT
    KIDS MENU

    Featured Items

    • The Merchant Burger

      double patty, brioche bun, hook's 3 year cheddar, black pepper aioli, dill pickles, served with fries
      $18.50
    • Cauliflower Cobb Salad

      crispy fried buffalo cauliflower florets, chopped romaine, cherry tomato, avocado dressing, celery, moody blue cheese crumbles
      $16.00
    • Vichy

      warm potato leek soup, garnished with andouille and chili crisp (gf, v* w/o andouille) $9
      $9.00

    RETAIL

    • Merchant Physical Gift Card

      To receive your gift card in the mail, please include your mailing address in the special instructions and select "pick up" during the checkout process! (Our team will know to mail it out when they see your mailing address). Otherwise you can select "delivery" if you'd like the gift card to be delivered to you right away!
      $25.00+

    SNACKS

    • Hand-Cut Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.00
    • Fried Cheese Curds

      buttermilk-battered and fried. served with ranch and hot honey (v)
      $12.00
    • House Marinated Olives

      citrus oil & crushed pecans
      $12.00
    • Parmesan-Crusted Shrimp Cakes

      five shrimp cakes served with citrus remoulade
      $19.00
    • 6pc Chicken Wing

      Fried chicken wings with your choice of mild vs spicy, and buttermilk ranch, hot honey, or citrus remoulade
      $11.50
    • 12pc Chicken Wing

      Fried chicken wings with your choice of mild vs spicy, and buttermilk ranch, hot honey, or citrus remoulade
      $20.00
    • Charcuterie

      rotating selection served with fruit preserves, honey, toasted nuts, crackers, with house b&b pickles, cornichons, whole grain mustard, fresh ciabatta (can be made vegetarian and gluten free upon request in notes)
      $32.00

    SOUP & SALAD

    • Vichy

      warm potato leek soup, garnished with andouille and chili crisp (gf, v* w/o andouille) $9
      $9.00
    • Chopped Salad

      romaine, cherry tomatoes, cucumber, bell peppers, red onion, cornbread croutons, red wine vinaigrette, sarvecchio parmesan (gf upon request)
      OUT OF STOCK
      $14.00
    • Cauliflower Cobb Salad

      crispy fried buffalo cauliflower florets, chopped romaine, cherry tomato, avocado dressing, celery, moody blue cheese crumbles
      $16.00

    ENTREES

    • The Merchant Burger

      double patty, brioche bun, hook's 3 year cheddar, black pepper aioli, dill pickles, served with fries
      $18.50
    • Red Bean Veggie Burger

      spiced red bean patty served on a light potato roll with pickled red onion, chipotle aioli, and Vitruvian Farms micro cilantro (v, df)
      $14.00
    • Baked Mac & Cheese

      Hook’s 5 Year cheddar, velveeta, Sarvecchio parmesan, black pepper, Zapp's Potato Chip Voodoo gratin
      $23.00
    • New Orleans BBQ Shrimp

      shrimp sautéed in spices and deglazed with Hamm’s beer and butter–served over jasmine rice
      $29.00
    • Mushroom Etouffee

      stewed Vitruvian Farms oyster mushrooms, red beans, haricot verts, spinach, steamed rice -- served with your choice of creamy turnips (not vegan), french fries (vegan), or cornbread (not vegan)
      $26.00
    • Chicken Platter

      crispy chicken thighs, braised collard greens, celeriac slaw -- served with your choice of creamy turnips, french fries, or cornbread
      $28.00
    • Blackened Catfish

      Cajun-style catfish served over a sweet potato hash: sweet potatoes, red peppers, onions, and corn roasted with thyme. Finished with a buttered corn broth
      $28.00
    • Flat Iron Steak Frites

      french fries & black pepper aioli and served with your choice of au poivre or red-wine shallot butter
      $38.00
    • NY Strip Steak Frites

      house french fries & black pepper aioli and served with your choice of au poivre or red-wine shallot butter
      $48.00

    SIDES

    • Cornbread Side

      crystal hot sauce-roasted garlic butter with chow chow relish
      $6.00
    • Side of Mac & Cheese

      $8.00
    • Side of Mashed Turnips

      $8.00
    • Side Spinach

      $8.00
    • Side of Bacon Collard Greens

      (available without bacon upon request, v)
      $8.00
    • Side of Brussels Sprouts

      roasted brussel sprouts with lemon, white wine, and bacon -- can be made vegetarian or vegan upon request.
      OUT OF STOCK
      $13.20

    DESSERT

    • Brownie

      vanilla ice cream, fresh berries, flake salt
      $11.00
    • Warm Beignets

      three fried doughnuts served warm with powdered sugar, served with a cherries jubilee dipping sauce
      $11.00
    • Carrot Cake

      two layered cake with carrots, pineapple, pecans, topped with cream cheese frosting & walnut pieces
      $10.00

    KIDS MENU

    Each meal comes with a kids cup of whole milk or orange juice!
    • KIDS Mac & Cheese

      $7.00
    • KIDS Chicken Strips

      served with ranch
      $6.00
    • KIDS Single Patty Burger

      single patty (3oz.), american cheese
      $6.00
    • KIDS Fruit Side

      $4.00
    • KIDS Side of Fries

      $2.00
    • KIDS Side of Sprouts

      roasted brussel sprouts with lemon and bacon
      OUT OF STOCK
      $5.00
    If you use a credit card, this establishment will charge an additional 3.00% ($0.00) to help offset processing costs. This amount is not more than what this establishment pays in fees.

    All hours
    Sunday4:00 pm - 9:00 pm
    MondayClosed
    Tuesday4:00 pm - 9:00 pm
    Wednesday4:00 pm - 9:00 pm
    Thursday4:00 pm - 9:00 pm
    Friday4:00 pm - 9:30 pm
    Saturday9:00 am - 9:30 pm
    Restaurant info

    Merchant is a downtown Madison restaurant that honors the American Craft Movement. Boasting classic fares and libations with modern technique.

    Location

    121 South Pinckney St, Madison, WI 53703

    Directions