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    American

    Merchant

    121 South Pinckney St

    Madison, WI 53703


    Orders through Toast are commission free and go directly to this restaurant


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    Hours

    Directions

    Gift Cards

    Retail
    TO SHARE
    SANDWICHES
    BRUNCH MAINS
    SIDES
    KIDS BRUNCH

    Retail

    • Merchant Physical Gift Card

      To receive your gift card in the mail, please include your mailing address in the special instructions and select "pick up" during the checkout process! (Our team will know to mail it out when they see your mailing address). Otherwise you can select "delivery" if you'd like the gift card to be delivered to you right away!
      $25.00+

    TO SHARE

    • Warm Beignets

      three fried doughnuts served warm with powdered sugar, served with a cherries jubilee dipping sauce
      $11.00
    • Small Rotating Seasonal Salad

      Honey Balsamic Spinach Salad: spinach tossed in honey balsamic vinaigrette topped with feta, red onion, cucumber, cherry tomato, kalamata olives (v)
      $16.00
    • Large Rotating Seasonal Salad

      Honey Balsamic Spinach Salad: spinach tossed in honey balsamic vinaigrette topped with feta, red onion, cucumber, cherry tomato, kalamata olives (v)
      $30.00

    SANDWICHES

    • The Merchant Burger

      double patty, brioche bun, hook's 3 year cheddar, black pepper aioli, dill pickles, served with fries
      $18.50
    • Croque Sister

      Braised collard greens, Vitruvian Farms oyster mushrooms, swiss cheese, sourdough toast, whole grain hollandaise* (can be gluten free upon request)
      $15.00
    • Fried Chicken Sandwich

      Celeriac slaw, pickled sweet vegetables, remoulade, brioche bun, served with warm potato chips
      $16.00

    BRUNCH MAINS

    • Breakfast Platter

      two eggs* any style, breakfast potatoes, and choice of breakfast sausage or bacon – served with breakfast potatoes and petite salad
      $14.00
    • Omelet of the Week

      $16.00
    • Brioche French Toast

      brioche french toast, seasonal jam, maple syrup, butter
      $15.00
    • Shrimp Cake Benedict

      two poached eggs, parmesan-crusted shrimp cakes, english muffin, frisee, old bay, whole grain hollandaise*. Served with breakfast potatoes and petite salad
      $21.00
    • Classic Ham Benedict

      shaved pit ham, english muffin, frisee, old bay, whole grain hollandaise* – served with breakfast potatoes and petite salad
      $18.00
    • Brunch Mac & Cheese

      Hook’s 5 Year cheddar, velveeta, Sarvecchio parmesan, black pepper, Zapp's Potato Chip Voodoo gratin
      $21.00

    SIDES

    • Side of Breakfast Sausage

      $5.00
    • Side of Bacon

      $6.00
    • Side of Breakfast Potatoes

      $6.00
    • Side of Sauteed Spinach

      $6.00
    • Petite Salad

      $4.00
    • Side of Fruit

      $6.00
    • Side of Toast

      $3.00
    • Side of Two Eggs

      $4.00
    • Side of Mashed Avocado

      $3.00
    • Hand-Cut Fries

      served with black pepper aioli (v, can be made vegan upon request in notes)
      $8.00

    KIDS BRUNCH

    • KIDS Mac & Cheese

      $7.00
    • KIDS French Toast

      $6.00
    • KIDS Scrambled Eggs

      with bacon
      $6.00
    • KIDS Single Patty Burger

      single patty (3oz.), american cheese
      $6.00
    • KIDS Side of Fries

      $2.00
    • KIDS Fruit Side

      $4.00
    If you use a credit card, this establishment will charge an additional 3.00% ($0.00) to help offset processing costs. This amount is not more than what this establishment pays in fees.

    Side of Mashed Avocado

    $3.00
    Request advisory
    No substitutes. Additions may be charged extra.
    1 quantity selected.1

    All hours
    Sunday4:00 pm - 9:00 pm
    MondayClosed
    Tuesday4:00 pm - 9:00 pm
    Wednesday4:00 pm - 9:00 pm
    Thursday4:00 pm - 9:00 pm
    Friday4:00 pm - 9:30 pm
    Saturday9:00 am - 9:30 pm
    Restaurant info

    Merchant is a downtown Madison restaurant that honors the American Craft Movement. Boasting classic fares and libations with modern technique.

    Location

    121 South Pinckney St, Madison, WI 53703

    Directions